Determine the demand (part 2)

Once you have realized the importance of content, and that it must be unique and of high quality, it's time to learn how to make your content sought to be found in the search engines your target visitors.

There are two ways to make the content relevant. The first way - it's just fun to write things that are likely to be interested in your audience, and perhaps gaining a query people will visit your site. That is, go to the website targeted traffic. This is a working method but it does not guarantee a steady stream of targeted visitors. The second method is a proven and it is he that you analyze first what people are looking for on the internet and adjusting to these queries, you write content. So how do you find out what people are searching the internet. To do this, there is free tools to analyze key phrases:

1. http://adstat.rambler.ru/wrds
2. http://wordstat.yandex.ru

At these services you will be able to analyze certain key requests. Generally, the more popular request the higher its competitiveness. Because more people want to grab a piece of that traffic. The question then becomes how to analyze competitiveness. After all, there are queries that have very popular and very highly competitive. To do this you need to copy the request and make a search on it, such as yandex.ru. Analyze everything you find on the first page (top ten), because you want to be on the same page. Open each site, and see what that's what he is like. Can you assess the competitiveness of looking just at the site? Yes you can. Also see the main page of the site whether it is or nested. Because people are struggling just master pages for the most competitive requests. You should consider it as the main pages have priority in the search rankings. Also see, whether there are the keywords, firstly, the title page, second page in text.

It is also very important factor that affects the competitiveness of this amount and quality of links that lead to this site. How can we determine how many links lead to the site? To do this, there are two basic indicators is Google PR (Google Page Rank) and Yandex TIC (thematic index of citing). If you go to the site you will be able to identify them with the help of special tools (Page Promoter Bar, RDS bar, etc.). Thematic Citation Index Yandex is determined for the entire site, and Google pedzh ranked separately for each page. The more of these indicators, the more quality links leading to this site.

Thus, analyzing the key requests, choose the suitable for you requests and create content for them. It's that simple. Do not chase after high-key requests, as they are highly competitive and optimize the site for them is much more difficult.