Web site promotion from scratch (part 1)

In this article you will learn how to promote your website from scratch with no prior knowledge and money on promotion. In fact the method presented here requires absolutely no investment. However, you have to invest your time and effort.

In this article you will learn how to promote your website from scratch with no prior knowledge and money on promotion. In fact the method presented here requires absolutely no investment.

However, you have to invest your time and effort....

1. Why do people need to spend all their time visiting your site?
2. Why do people visit some sites and completely oblivious to other sites?
3. Why do people go to the sites?
4. What people need to do on the internet besides your own?

One answer - INFORMATION! People come to the internet for some information. And you have to provide this information. If you are creating a website for a specific audience, you must provide information (articles, materials, notes, etc.) for their audience. More information call the content. CONTENT - it's useful, what's on your site. The entire promotion is built around it. Because if your site is no content, it is no use to anyone.

There are several types of content, but we need to stop his attention to the text, especially text in HTML. Why? Because most people still prefer to use search engines to find information, as these search engines better recognize the text on your site (text-HTML). So even if you place on your site photo, video, you need to make them at least a small description.

But you also have to consider myself a range of content. It is also called VHF which means: a unique, high quality and relevance. If your site has unique content, it means that this content is not on other sites. Otherwise, why would people come to your site if they can go to other sites that one, let's say, some reprinted article. Your content should also be of high quality. That is, it should be easy and enjoyable to read. For example, if the content is available in the form of a description of your product, then people have to want to buy your product after reading the content. But the most important content should be demanded. Otherwise, if it is no use to anyone, then no one will come to read, watch. The content should be of relevance to your audience.

Let's take a step back and just see where people generally come to the site to assist your understanding of the concept of VHF. People generally come in three ways: type - in (for example, your web site address on business cards), referrals (for example a link to your site from another site), search engine traffic (people find your website in search engines). So referrals is essentially qualitative. That is, if your content is really good, then it will be invoked. And if your content is in demand then it will attract traffic. On the uniqueness I'm not talking. Because if your content is not unique will then refer to the source of the original content, and search engines will display the source (so the search engines are arranged).

The most important quality content is, of course, demand. The demand has a direct impact on traffic to the site. In turn, the demand is influenced by two factors: the popularity and competition.

If any query or topic is very popular, the more visitors you will get to your website. However, on the other hand, if the competition is too high, there is a chance that even with unique content, you will lose most of your visitors. This must be taken into account. Therefore, if there is competition, your content should have another quality - competitive.

So, let's make the conclusion that we have:

• To get more targeted visitors to your website, you need to have more content for your target audience.
• The more available content corresponds to VHF range, the more people will go to your site.